Our Insights

In the ever-competitive landscape of Mauritius, where global products flood the market, producing locally has often seemed like an uphill battle. The omnipresence of international giants on supermarket shelves has made it a daunting task to stand out. Nevertheless, there are a few Mauritian trailblazers who have not only persevered but thrived in this challenging environment.

Aryze is a shining exemplar of this entrepreneurial spirit. Aryze, formerly known as La Trobe Co. Ltd, is a dynamic company that specializes in the creation, reimagining, and trade of food products. Established in 2001 by the visionary entrepreneur Lawrence Wong, Aryze embarked on its journey primarily as an importer of essential goods. However, Lawrence had a grander vision in mind – to craft homegrown brands designed for Mauritians and brought to life by Mauritians themselves.

A mere few months into its inception, Aryze unveiled its very first brainchild, Snowy Milk. This product took the market by storm, swiftly becoming a beloved staple in the lives of Mauritians. Following in its footsteps, other remarkable brands emerged, such as Yummy Custard, Krusty Cereals, and Nature’s Juice fruit beverages. These brands are celebrated locally for their unwavering commitment to quality, affordability, and irresistible flavors. In keeping with its dedication to the local community, Aryze proudly became one of the pioneering members of the “Made in Moris” initiative.

While Aryze’s name is now etched firmly among the titans of Mauritian production, there is no complacency to be found here. Aryze has its sights set on a broader horizon, extending its influence across the Indian Ocean and into the heart of Africa. The aspiration? To shine a brilliant spotlight on the exceptional prowess of our local artisans beyond our national borders!

Aryze: A Story of Unyielding Passion, Homegrown Innovation, and Boundless Ambition.